By Elke Porter | WBN News Vancouver | September 22, 2026
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Vancouver's AI Adoption Forum is hosting a session next month that makes a case not often heard in marketing circles: memes are serious business tools. The talk, titled "How I Used AI Memes to Make 100k," features speaker Earl Flormata, a Vancouver-based marketer, technologist and educator known online as the "Evil Marketing Genius." With more than 15 years of experience across sales, marketing, IT and automation, and a track record that includes over $70 million in products and services sold, Flormata will explain how AI-assisted meme creation helped him build an audience and contribute to six figures in revenue.

What makes the session worth attending isn't a promise of instant riches — organizers are explicit that this is not a get-rich-quick pitch. Instead, it's a breakdown of how humour, cultural awareness, rapid content production and smart distribution work together when tied to an actual business strategy. Flormata will walk through how he spotted the commercial opportunity in AI-generated memes, the difference between content that gets likes and content that drives revenue, and how AI tools sped up his ideation and testing process without replacing the human judgment that makes a joke land.

That distinction is the real takeaway for anyone doing marketing or communications work today. AI can produce content fast, but speed alone doesn't create something people want to share. The systems and workflows Flormata plans to discuss — what worked, what flopped, and what he'd change — offer a more honest picture of AI-assisted marketing than the usual "post consistently" advice.

The session is aimed at business owners, marketing professionals, content creators, agencies and anyone curious about turning AI-assisted content into real business value, even without a design background. It will be followed by a live Q&A hosted by Ryv of the AI Adoption Forum, covering Flormata's creative process, tools and monetization strategy.

For communicators juggling multiple platforms and audiences, the session is a reminder that AI's usefulness and its fun factor aren't in tension — they can reinforce each other, if the strategy behind the content is sound.

Event details: Registration is open via Luma at luma.com/k9sps1j5, hosted online through Google Meet.

Elke Porter at:
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LinkedIn: Elke Porter or
WhatsApp:  +1 604 828 8788.
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TAGS: AIMarketing #ContentStrategy #MemeMarketing #VancouverBusiness #AIAdoptionForum #DigitalMarketing

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