Joseph Willmott

People buy from companies, but they connect with people. A founder who consistently shares useful insights, demonstrates expertise, tells honest stories, and engages a relevant audience builds trust long before a sales conversation begins.

A Cash Cow is not a lucky business. It is a deliberately designed business that produces consistent value and profit.

Companies send surveys, collect ratings, measure smiley faces, and proudly announce that 87% of their customers are “satisfied.” Wonderful. That and five dollars might get you a coffee, assuming your satisfied customer does not buy it from someone else.