Joseph Willmott

Joseph Willmott has 50+ years of business expertise in industries such as manufacturing, agriculture, and tech, driving revenue, innovation, and growth across Canada and the U.S.

Number of Articles 9

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Business Profiles 5 Articles

Claire Wetmore 1 Article

Joseph Willmott's Latest Work

Stop Building a Business Nobody Is Asking For Sep 17, 2026

Technology Giveth, and Technology Taketh Away Sep 02, 2026

Joseph Willmott's Work 9 Articles

Jun 16, 2026 Customer Satisfaction May Be the Wrong Target

Companies send surveys, collect ratings, measure smiley faces, and proudly announce that 87% of their customers are “satisfied.” Wonderful. That and five dollars might get you a coffee, assuming your satisfied customer does not buy it from someone else.

by Joseph Willmott